SMGT 301 Sports Marketing

This course will the primary principles of marketing with an emphasis of application or the sports industry. Topics covered include environmental scanning and planning, market research, consumer behavior, market segmentation and the development of integrated marketing communication using the 4 Ps (product, price, placement, and promotion). Guest speakers, research projects, and case studies will allow the student to apply concepts learned. (Offered fall semester of even calendar years.)Prerequisite: SMG101.