2016-2017 Undergraduate Catalog

MRKT 334 Advertising

Advertising communicates messages to groups of consumers. Students learn how to reach groups efficiently, to design messages to inform persuasively, and to choose the best media for a particular product and consumer. They will design advertising messages for print and broadcast, and learn to design and budget an overall ad campaign.Prerequisite: MKT 201. (Offered spring semester of even calendar years.) Course Fee $100.