2016-2017 Undergraduate Catalog

BUSN 380 Strategic Management

Strategic Management explores how companies analyze their strategic environments, identify strategic choices and implement chosen strategies. Analytical tools include employing frameworks to analyze internal strengths and weaknesses as well as external opportunities and threats. The course is taught through an online strategic management simulation in which students compete in teams to enable them to evaluate their effectiveness in developing and implementing strategies for the firm. (Offered fall semester.)