SMGT 401 Sponsorship and Sales

Students will explore the important concepts in the field of sports management: sponsorship, sales, and ticketing. Students will comprehend the misconception and potential career path in ticketing as well as, but not limited to, effective sales techniques and the criteria for finding a great marketing niche through sponsorship. This course will attempt to balance theoretical models and case studies to help the student grow in their knowledge of sponsorship and ticketing.




Spring semester of odd calendar years