2018-2019 Undergraduate Catalog

PSYC 332 Consumer Behavior

Theoretical perspectives covered in this course include psychology, anthropology, economics, marketing, and sociology. The student examines how consumers move through decision processes from awareness to trial and brand loyalty. The course emphasizes the forming of a marketing plan that facilitates successful initial trial and result in brand loyalty. This course is open to advanced students in management and marketing as well as psychology.



Cross Listed Courses

MRKT 332


PSYC 101


Fall semester of odd calendar years