2017-2018 Undergraduate Catalog

Music, Media, and Entertainment Business, Bachelor of Science

The music, media, and entertainment business major focuses on preparing students to work as executives, managers, and administrators in all areas of the entertainment industry. The program provides students concentrated study and professional expertise in artist and venue management, production, publishing, distribution, retailing, booking and touring.

It is the goal of the music, media, and entertainment business major to form Christian executives and servant leaders with strong ethical backgrounds to cultivate a new standard of integrity in this industry. Integrated faith-issue discussions in the classroom teach application of these ideals in secular business interactions, and completion of service projects and internships in secular and Christian organizations round out assimilation of these principals. In modeling compassion, communication, and ethical behavior, we build strong community leaders who cultivate diversity and fairness in their community’s interactions.

The music, media, and entertainment business major requires students to complete 69 hours in the major. Students who complete the major are eligible to receive a bachelor of science degree.

Music, Media, and Entertainment Business Major Requirements

Nine credits from the following

BUSN 235Operations Management

3

BUSN 324Human Resource Management

3

BUSN 351International Business

3

BUSN 380Strategic Management

3

MRKT 335Marketing Case Studies

3

Any approved upper division Business course

Core Courses

ACCT 101Principles of Accounting I

3

BUSN 101Business Management

3

BUSN 222Business Law

3

BUSN 360Professional Leaders/Ethics/Develop

3

BUSN 409Business Capstone: Experience First

3

ECON 201Principles of Economics I

3

ENTR 130Introduction to Entrepreneurship

3

ENTR 330Entrepreneurship Lab I

3

ENTR 430Entrepreneurship Lab II

3

MMEB 125Music, Media, and Entertainment

3

MMEB 200Principles and Practices

3

MMEB 300Marketing for Music and Entertainment

3

MMEB 305Artist and Event Management

3

MMEB 405Practicum

3

MMEB 410Music and Entertainment Law

3

MRKT 201Marketing

3

Electives from the Center of Visual Culture and Media Studies, Music, or Sports Management

6

MMEB 405 must be completed for three credits.
MUSIC BUSINESS REQUIREMENTS AT A GLANCE
Type of Credit Required Credits
General Education (For B.S.)* 49
Major 69
Elective 81
Total Credits to Earn Degree 126
*Based on students arriving as first time freshmen. Some general education requirements are met through required major courses. This reduces the number of required general education credits.