2017-2018 Undergraduate Catalog

Marketing, Bachelor of Science

The marketing major requires successful completion of 59 credits. This major leads to the bachelor of science degree.

Marketing Major Requirements

One of the following

BIOL 302Biostatistics

3

LEAD 307Introduction to Data Analysis

3

PSYC 202/SCWK 202Statistics

3

Core Courses

ACCT 101Principles of Accounting I

3

BUSN 101Business Management

3

BUSN 222Business Law

3

BUSN 235Operations Management

3

BUSN 360Professional Leaders/Ethics/Develop

3

BUSN 409Business Capstone: Experience First

3

DMDA 120Introduction to Digital Media

3

ECON 201Principles of Economics I

3

ENTR 130Introduction to Entrepreneurship

3

ENTR 330Entrepreneurship Lab I

3

MRKT 201Marketing

3

MRKT 332Consumer Behavior

3

MRKT 333Sales and Sales Management

3

MRKT 334Advertising

3

MRKT 335Marketing Case Studies

3

MRKT 405Marketing Practicum

3

Nine credits from the Briner School of Business or Center of Visual Culture and Media Studies

9

MRKT 405 must be completed for three credits
MARKETING REQUIREMENTS AT A GLANCE
Type of Credit Required Credits
General Education (For B.S.)* 52
Major 59
Elective 15
Total Credits to Earn Degree 126
*Based on students arriving as first time freshmen. Some general education requirements are met through required major courses. This reduces the number of required general education credits.